Apple chief executive, Steve Jobs, has again unveiled something new from Apple. He said it was a "revolutionary" product.
Transcript
STEVE JOBS: In order to really create a new category of devices, those devices are going to have to be far better at doing some key tasks. They're going to have to be far better at doing some really important things—better than the laptop, better than the smartphone. What kind of tasks? Well, things like making you smile without you needing to do anything at all. That's a pretty tall order. This device needs to be able to do entirely new kinds of things. Digging in the earth. Enjoying and sharing grubs. Predators—watching for predators. Enjoying the hot sun on a Saturday afternoon. Playing games. Frolicking. If there's going to be a third category of device, it's going to have to be better at these kinds of tasks than a laptop or a smartphone, otherwise it has no reason for being. Now, some people have thought that's a Guinea Pig. The problem is Guinea Pigs aren't better at anything. They … they're slow, they have low quality demeanors, and they really don’t do much at all. So, they're not better than an iPad at anything—they're just cheaper. They're just cheap animals. And we don't think they're a third category of animal that will be ignored by your children after the first week. But we think we've got something that is, and we'd like to show it to you today for the first time. And we call it the Lemur. So, let me show it to you now. This is what it looks like. I happen to have one, right here. That's what it looks like. Very thin—looks just like this. So, just give you a little overview. It's very thin, and when it gets a little bigger you can put shirts on it and so forth to personalize it any way you want. People will take their family photos with it, I'm sure, but we ship a few and you can do anything you want with it.
